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March Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 12 to March 12.

BTS topped the list for the 46th consecutive month with a brand reputation index of 11,704,137. High-ranking phrases in BTS’s keyword analysis included “concert,” “Jamsil Stadium,” and “ARMY,” while their highest-ranking related terms included “perform,” “hold,” and “be together.” The group’s positivity-negativity analysis also revealed a score of 76.05 percent positive reactions.

BTS

BTOB rose to second place in the rankings with a brand reputation index of 3,857,051, marking a whopping 136.95 percent rise in their score since February.

BTOB

Meanwhile, SEVENTEEN held onto their spot at third place with a brand reputation index of 3,408,409.

SEVENTEEN

EXO came in fourth place with a brand reputation index of 2,601,321, and NCT followed close behind with a brand reputation index of 2,318,403.

EXO

Check out the top 30 for this month below!

  1. BTS
  2. BTOB
  3. SEVENTEEN
  4. EXO
  5. NCT
  6. THE BOYZ
  7. SHINee
  8. ASTRO
  9. 2PM
  10. MONSTA X
  11. TREASURE
  12. ENHYPEN
  13. Wanna One
  14. Stray Kids
  15. ATEEZ
  16. SF9
  17. VIXX
  18. TXT
  19. INFINITE
  20. Shinhwa
  21. BIGBANG
  22. Highlight
  23. WINNER
  24. PENTAGON
  25. TVXQ
  26. Block B
  27. TEMPEST
  28. Golden Child
  29. 2AM
  30. VICTON
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